Back in 2020's I started my professional career as a SEO intern and served digital marketing industry for about 2 years.
Today I want to recall few of of the techniques or strategies that can also be used today for marketing your mobile app development company.
- Define the target audience: The first step in any marketing strategy is to define the target audience. In this case, the target audience would be businesses or individuals who need mobile app development services. Researching and analyzing the target audience will help in creating a more effective marketing strategy.
- Optimize website content: To rank higher in search engine results, the website’s content must be optimized for relevant keywords. This includes optimizing page titles, meta descriptions, and content on the website. Regularly updating the website with fresh and informative content can also help in improving search engine rankings.
- Use social media: Social media is a powerful marketing tool that can be used to promote the company’s website and services. Creating a strong social media presence on platforms like Facebook, Twitter, and LinkedIn can help in increasing brand visibility, driving traffic to the website, and generating leads.
- Develop a content marketing strategy: Creating high-quality content such as blog posts, articles, and videos related to mobile app development can help establish the company as an industry leader and attract potential customers to the website. This content can be shared on the company’s social media profiles and other relevant platforms.
- Run targeted advertising campaigns: Paid advertising campaigns on social media platforms like Facebook and LinkedIn can be used to target specific audiences and drive traffic to the company’s website. Google Ads can also be used to target potential customers searching for mobile app development services.
- Use email marketing: Email marketing can be used to nurture leads and promote the company’s services. Regular newsletters, promotional offers, and updates can be sent to the company’s email list to keep them engaged and interested in the company’s services.
- Establish a referral program: Word-of-mouth referrals are a powerful marketing tool. Offering incentives to existing clients for referring new business can help in generating leads and increasing brand awareness.
How to get good leads for your business ?
- Attend industry events: Attending industry events and conferences can help in networking with potential clients and establishing the company as an industry leader.
- Offer a free consultation: Offering a free consultation to potential clients can help in building trust and establishing the company as a reputable service provider.
- Use LinkedIn: LinkedIn is a powerful platform for generating leads. Connecting with potential clients, engaging in industry discussions, and sharing valuable content can help in attracting new business.
- Ask for referrals: Asking existing clients for referrals can be an effective way to generate new business. Offering incentives for successful referrals can also encourage clients to refer their friends and colleagues.
- Use SEO: Search engine optimization can help in generating organic traffic to the company’s website, resulting in more leads.
- Offer a lead magnet: Offering a lead magnet such as a free eBook or whitepaper can help in generating leads and establishing the company as an industry expert.
- Use paid advertising: Paid advertising on platforms like Google Ads and social media can be used to target potential clients and generate leads.
How to get quality leads from platforms such as bark, thumbtack and ppc ?
Bark and Thumbtack are online marketplaces that connect service providers with potential customers. They operate on a pay-per-lead model where businesses pay a fee for each lead they receive.
PPC (pay-per-click) is a form of online advertising where businesses pay for each click their ads receive.
Here are some tips for getting quality leads from these platforms:
- Optimize your profile: Make sure your profile on Bark and Thumbtack is complete and up-to-date. This includes adding a detailed description of your services, prices, and contact information. Use keywords relevant to your business to make it easier for potential customers to find you.
- Respond quickly: Responding to leads quickly is crucial for converting them into customers. Make sure you have a system in place to respond to leads within a few hours.
- Provide detailed quotes: When responding to a lead, provide a detailed quote that includes all the necessary information such as prices, services, and timelines. This will help potential customers make an informed decision and increase the chances of them choosing your services.
- Follow up: Follow up with potential customers who have expressed interest in your services but haven’t yet made a decision. This can be done through email, phone, or text message.
- Offer incentives: Offering incentives such as discounts or free consultations can help incentivize potential customers to choose your services over your competitors.
- Choose relevant keywords: Choose keywords that are relevant to your business and have high search volume. Use tools like Google Keyword Planner to find the best keywords for your business.
- Write compelling ad copy: Write ad copy that is compelling and relevant to the keywords you are targeting. Use clear and concise language that communicates the benefits of your services.
- Use targeted landing pages: Create targeted landing pages that are relevant to the keywords and ad copy you are using. This will help improve your ad relevance score and increase the chances of converting clicks into leads.
- Use ad extensions: Ad extensions such as call buttons, location extensions, and site links can help improve your ad’s visibility and increase the chances of generating leads.
- Track your results: Use analytics tools like Google Analytics to track the performance of your PPC campaigns. This will help you optimize your campaigns and improve your lead generation over time.
Building Your Brand
Building a strong brand is essential for any business.
Here are some tips for building a strong brand for a mobile app development company;
- Develop a clear brand identity: Develop a clear brand identity that includes a logo, brand colors, typography, and messaging. Make sure your brand identity is consistent across all channels, including your website, social media profiles, and marketing materials.
- Define your brand voice: Define your brand voice and use it consistently across all communication channels. This includes the tone of your messaging and the language you use to communicate with your audience.
- Focus on user experience: Focus on delivering a great user experience for your clients. This includes providing high-quality services, excellent customer support, and an easy-to-use interface.
- Be consistent: Consistency is key to building a strong brand. Make sure your messaging, visual identity, and user experience are consistent across all touchpoints.
- Create valuable content: Create valuable content that provides value to your audience. This can include blog posts, case studies, white papers, and infographics. Use social media to distribute your content and engage with your audience.
- Engage with your audience: Engage with your audience on social media and other channels. Respond to comments, answer questions, and provide valuable insights. This will help build trust and loyalty with your audience.
- Leverage influencers: Leverage influencers in your industry to promote your brand. This can include bloggers, industry experts, and thought leaders. Partnering with influencers can help increase your brand’s visibility and credibility.
- Attend industry events: Attend industry events and conferences to network with other professionals in your field. This can help increase your brand’s exposure and build valuable relationships.
- Monitor your brand: Monitor your brand’s reputation online and address any negative feedback or reviews. This will help protect your brand’s reputation and maintain customer trust.
By following these tips, you can build a strong brand for your mobile app development company and establish yourself as a trusted and reputable service provider in the industry.
In a nutshell, Marketing and branding are necessary for any business because they help to create awareness, establish trust, and differentiate the business from competitors. Marketing is the process of promoting products or services to potential customers, while branding is the process of creating a unique identity for the business that helps it stand out in the market. Effective marketing and branding can help businesses attract and retain customers, build brand loyalty, and ultimately drive sales and revenue. By investing in marketing and branding, businesses can position themselves for long-term success and growth.